Head of Brand Communications (Regional)

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Vilnius - ERGO

Responsibilities:

Translate the ERGO Global Brand strategy into a clear implementation plan across Lithuania, Latvia, and Estonia - aligned where consistency is required, localised where appropriate.
Drive adoption across all three markets, securing alignment with the local marketing teams through shared planning, communication, and data-backed recommendations.
Act as the primary liaison between the Baltic organisation and Group Brand team, ensuring effective communication and alignment and timely deliverables.
Ensure consistent application of brand guidelines, visual identity, and governance standards across all customer touchpoints in the Baltic markets.
Manage a dedicated budget for strategic brand initiatives, determining where to invest to strengthen the brand across the region.
Translate brand research into actionable recommendations and build the case for further brand investment where reasonable.
Monitor brand performance and adoption across the three markets, reporting insights to senior Baltic management and Group.
Promote brand culture within the organisation and provide guidance to internal stakeholders on brand-related matters.

Requirements:

Bachelor's degree in any field; a degree in Marketing, Communications, or a related field is an advantage.
Minimum 5 years of professional experience in marketing or specifically brand management, with demonstrated ownership of brand strategy execution.
Proven experience working with brand guidelines, visual identity systems, and governance frameworks.
Experience managing and briefing external agencies and creative partners.
Ability to define and track brand KPIs and translate performance data into actionable recommendations.
Good communication and interpersonal skills.
Familiarity with insurance or financial services is an advantage.
Fluent English; proficiency in one or more Baltic languages is an advantage.

We offer:

Work-Life Balance. Work in a way that suits you – hybrid work model, workations, 5 additional vacation days, and flexible start times.
Focus on Professional Growth. Join a successful, growing international company where you can learn, grow, and work towards your career goals.
Financial Benefits and More. Health insurance after the probation period, substantial discounts on ERGO insurance products, home office setup compensation and gifts – all for ERGO employees.
Supportive Community. A professional and always helpful team is the foundation of our daily work. We strengthen our sense of community through company events, team-building activities, volunteering (with one extra day off for this), and other initiatives.

Salary: Final compensation depends on the candidate‘s location and experience, taking into account country-specific employment costs and regulations.

Lithuania: 3900-4400 EUR gross/month

Latvia/Estonia: 3000-3400 EUR gross/month

The final offer will depend on candidate‘s knowledge and experience. For applying, please send your CV in English.

At ERGO, we ensure equal opportunities for all applicants, regardless of race, color, religion, sex, sexual orientation, age, gender identity or national origin.

ERGO

ERGO – tai beveik 800 žmonių bendruomenė Lietuvoje. Ir mes visi kartu rūpinamės savo klientais, kaip padėti jiems ir jų artimiesiems, jei nutinka nelaimė. Mes kartu su savo bičiuliais – SOS vaikų kaimu, Kino pavasariu, Darom prie jūros – taip pat rūpinamės, kaip sukurti gražesnę ir švaresnę Lietuvą. Esame socialiai atsakingi ir remiame daugelį projektų ir patys aktyviai juose dalyvaujame.
Mums rūpi darbuotojų įsitraukimas ir įvairovė. Personalo atrankos procese užtikriname lygias galimybes visiems kandidatams nepaisant rasės, odos spalvos, religijos, lyties, seksualinės orientacijos, amžiaus bei tautybės.
Daugiau informacijos: ergo.lt/apie-mus/apie-ergo

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