Head of Retention
7000-9000 €/mon.
gross
Данные калькулятора CVbankas.lt.
Full-time
Vilnius
- Indigroup Recruitment
About the Opportunity
We are a fast moving, high volume DTC organization acquiring customers across multiple global markets every single day. Bringing customers in at scale is what we do best. Now we are looking for a Head of Retention to take command of what happens next.
This role is about pure scale. You are not starting from zero. You will step into a highly active environment, inherit a large established department and take ownership of an immense global customer base.
We need a commercial leader who can look past standard marketing playbooks to monetize a massive audience. If you know how to analyze complex behaviors, build the systems that drive repeat purchasing and turn single transactions into a sustainable revenue engine, you will have the team, the infrastructure and the traffic to execute your vision here.
The Team
You’ll lead a cross-functional team across several key areas of retention and growth. This group brings a mix of channel expertise, commercial insight, and operational capability, giving you an established foundation to execute at scale while continuing to evolve the team’s structure for future growth. As Head of Retention, you’ll set the direction, develop talent and emerging leaders, strengthen collaboration across functions, and build a high-performance culture focused on revenue, experimentation, and continuous improvement.
This role is about pure scale. You are not starting from zero. You will step into a highly active environment, inherit a large established department and take ownership of an immense global customer base.
We need a commercial leader who can look past standard marketing playbooks to monetize a massive audience. If you know how to analyze complex behaviors, build the systems that drive repeat purchasing and turn single transactions into a sustainable revenue engine, you will have the team, the infrastructure and the traffic to execute your vision here.
The Team
You’ll lead a cross-functional team across several key areas of retention and growth. This group brings a mix of channel expertise, commercial insight, and operational capability, giving you an established foundation to execute at scale while continuing to evolve the team’s structure for future growth. As Head of Retention, you’ll set the direction, develop talent and emerging leaders, strengthen collaboration across functions, and build a high-performance culture focused on revenue, experimentation, and continuous improvement.
Let’s get into the details (tasks):
- Own and execute the Email & SMS strategy across multiple markets, and customer lifecycle stages
- Lead, grow, and develop a high-performing Email & SMS Marketing team
- Take ownership of channel revenue, profitability, engagement, and customer lifetime value
- Build and continuously improve automated customer journeys — from onboarding and conversion to post-purchase, cross-sell, win-back, and retention
- Use segmentation, personalization, customer insights, and experimentation to improve communication relevance and performance at scale
- Partner across the business to unlock new growth opportunities and make Email & SMS a more scalable, efficient channel.
Requirements:
Leadership Experience
Email & SMS Expertise
Business Understanding
- Proven experience leading and developing an Email, CRM, or Retention Marketing team
- Ability to set a clear direction, create accountability, and raise the bar for performance
- Strong coaching and people-development skills
Email & SMS Expertise
- Deep understanding of Email and SMS marketing, including campaigns, automations, segmentation, and platforms such as Klaviyo, Iterable, Braze, or similar
- Strong knowledge of deliverability, sender reputation, list hygiene, and channel best practices
- Experience using data to personalize communication and improve customer engagement and revenue
- Strong testing mindset: you know how to turn ideas into structured experiments and scalable learnings
- Proven track record of using AI tools to improve team efficiency, speed, and the quality of customer communication
Business Understanding
- Strong commercial mindset — you understand how retention activity connects to revenue, margin, LTV, and sustainable growth
- Experience managing performance across multiple markets, products, or customer segments is a strong advantage
- Comfortable working in a fast-paced e-commerce, startup, or scale-up environment
- Experience in DTC e-commerce or another high-volume transactional business
What we offer
- A hybrid work model combining office and remote days
- Private health insurance along with mental health and wellness support
- A personal budget dedicated to your professional growth, conferences and courses
- Additional paid vacation days earned as you grow with the company
- Regular team building events, offsites and company wide activities
- Salary: 7,000 – 9,000 EUR gross
Salary
7000-9000
€/mon.
gross
Indigroup Recruitment
Indigroup is a top-tier executive search and selection firm specialising in senior leadership recruitment for high-growth and international companies.
Our client is a fast-growing international DTC e-commerce group operating across multiple global markets and at significant scale. The business has built a highly effective acquisition engine, bringing in large volumes of new customers every day across a broad portfolio of products and markets.
The next opportunity is to maximise the commercial value of that traffic and customer volume. In a high-volume DTC model, growth is not only about acquiring more customers — it is about getting more revenue from the customers already acquired. This means driving second and subsequent purchases, increasing purchase frequency, improving conversion across the customer lifecycle, and identifying opportunities to generate more revenue from a large existing customer base.
The company already has the infrastructure, data, customer volumes, and team required to operate at scale across Email, SMS, automated campaigns, segmentation, and e-commerce operations. The successful Head of Retention will take ownership of this existing engine and push it further — finding new ways to turn customer data, purchasing behaviour, and marketing activity into measurable incremental revenue and profit.
This is a highly commercial DTC leadership role with a clear mandate: build on a successful acquisition machine and make the customer base more valuable. You will have the scale, resources, and autonomy to test aggressively, optimise continuously, and develop the retention function into an increasingly important driver of revenue and profitability across the business.
Full job offer: www.indigroup.lt/en/darbo-pasiulymai/hor/
Посмотреть все объявления этой компании (16)
Our client is a fast-growing international DTC e-commerce group operating across multiple global markets and at significant scale. The business has built a highly effective acquisition engine, bringing in large volumes of new customers every day across a broad portfolio of products and markets.
The next opportunity is to maximise the commercial value of that traffic and customer volume. In a high-volume DTC model, growth is not only about acquiring more customers — it is about getting more revenue from the customers already acquired. This means driving second and subsequent purchases, increasing purchase frequency, improving conversion across the customer lifecycle, and identifying opportunities to generate more revenue from a large existing customer base.
The company already has the infrastructure, data, customer volumes, and team required to operate at scale across Email, SMS, automated campaigns, segmentation, and e-commerce operations. The successful Head of Retention will take ownership of this existing engine and push it further — finding new ways to turn customer data, purchasing behaviour, and marketing activity into measurable incremental revenue and profit.
This is a highly commercial DTC leadership role with a clear mandate: build on a successful acquisition machine and make the customer base more valuable. You will have the scale, resources, and autonomy to test aggressively, optimise continuously, and develop the retention function into an increasingly important driver of revenue and profitability across the business.
Full job offer: www.indigroup.lt/en/darbo-pasiulymai/hor/